Your invitation email is an often underrated part of the event planning process. It’s your chance to grab people’s attention and stir up interest in your event. Without the right words, your invitation could go unread in a sea of other emails. That’s why we’re offering tips on crafting the perfect invitation to engage your audience and get them excited about your event. We’ve also included 21 email party invitation free templates for you to customize.

6 important elements for a catchy party invite email

What makes for a good event invitation email? Below are the basic elements you should cover:

1. Include essential event details

Your email should include basic details about your event, such as the date, time, and location. You should also mention the dress code and what they can expect from your event.

2. Keep it brief

Keeping your invitation brief increases the chances of it getting read. Plus, you want the reader to get key information quickly. What’s a sweet spot? Aim for no more than 100 words.

3. Add personality with images and graphics

Not only are images visually pleasing, but they also help to get your message across. And emails with graphics are more likely to be remembered and shared — increasing your reach and exposure.

4. Remember the call to action

Your call to action is what prompts the reader to respond to your invitation. Simple phrases such as “RSVP now” or “Register today” encourage your invitees to buy tickets for your event.

5. Craft an attention-grabbing subject line

Your email has about three seconds to grab your audience’s attention, so your event email subject line has to be enticing enough to get a click. Also, aim to keep your subject lines between 7-9 words.

6. Create intrigue with email preview text

The subject line captures their attention, but the preview text helps reel them in. It should give a brief overview of the email and entice the reader to want to know more.

Party invitation email templates

From the main event to the after-party, you’ll find an email party invitation template to suit any occasion below.

Dance party

Get people pumped for your dance party with an email that describes your event and instills a little FOMO.

Here’s what you can say:

Subject Line: Join us for a night of nonstop dancing

Preview text: Get your dancing shoes ready

Email body:

We‘re thrilled to invite you to our upcoming dance party event! Get ready to let loose and have fun.

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

We have an exciting line-up of music and entertainment, including a live DJ and special guest performances that will keep you dancing all night long.

Come along and make musical memories that will last a lifetime.

RSVP by [DATE] to confirm your attendance.

See you there.

Brunch party

Appeal to people’s appetites with an invite that gives a sneak peek of your brunch menu.

Subject Line: Sip, savor, and socialize at [EVENT NAME]

Preview text: We’ve saved you a seat

Email body:

Begin your day with breakfast and bubbly at our brunch event.

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

We’ve planned a brunch experience like no other, with a unique twist to the traditional brunch menu, featuring a variety of delicious dishes and refreshing drinks.

RSVP by [DATE] to reserve your spot.

We can’t wait to see you there.

Boat party

Take this opportunity to set the scene for your invitees. Be sure to note where your boat will be sailing and where guests are to meet.

Subject Line: We’re making waves at [EVENT NAME]

Preview text: Spaces are filling up fast

Email body:

Get ready for a day of sun, sea, and good company.

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

We have chartered a boat for the occasion, complete with all the amenities to make your day on the water comfortable. We’ll be cruising around the [NAME OF LOCATION], taking in the beautiful scenery and enjoying the fresh air.

Sound good? RSVP now to reserve your spot.

We can’t wait to set sail with you.

Event after-party

Encourage event-goers to keep the party going with this invite idea. Remember to add elements that make the event enticing.

Subject Line: After-hours fun and entertainment await

Preview text: The party’s just getting started

Email body:

The main event may be over, but the party isn’t.

Join us for our after-party event, where the fun and entertainment will keep going long into the night.

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

You’ll enjoy live music by [MUSICAL GUESTS OR ENTERTAINMENT] and a delectable food and beverage menu curated by [CATERER NAME OR RESTAURANT].

Experience a night to remember. RSVP today.

Screening party

Give invitees the VIP treatment with an invite that makes them feel special.

Subject Line: Your invitation to an exclusive screening of [NAME OF MOVIE]

Preview text: Be one of the first to get a sneak peek

Email body:

You’re invited to join us at [LOCATION] on [DATE AND TIME] for a special viewing of [NAME OF MOVIE].

After the movie, you’ll enjoy an exclusive Q&A from the cast and other surprises.

For full details, visit [EVENTBRITE LISTING LINK].

Hope to see you there.

Charity party

A charity event email invitation is your chance to let invitees know about your cause and how their attendance will make a difference.

Subject Line: Make a difference with us at [EVENT NAME]

Preview text: Have fun for a worthy cause

Email body:

Come out for a night of entertainment, laughter, and good food — all for an amazing cause. We invite you to join us for [AFTERNOON/EVENING] of [ACTIVITIES AND EVENT HIGHLIGHTS].

Date: [DATE AND TIME]

Location: [LOCATION]

Cost: [COST PER TICKET OR TABLE]

Proceeds from ticket sales will benefit [YOUR CAUSE]. [BRIEFLY EXPLAIN YOUR MISSION].

[ADD AN IMPACT STATEMENT FROM PAST CHARITY EVENTS].

Learn more here [EVENT LISTING LINK].

If you can’t attend, please consider making a contribution [LINK TO MAKE A DONATION].

RSVP today [LINK TO RSVP].

Fashion week

This type of email is perfect for any style or fashion-themed event.

Subject Line: Don’t miss the party of the season

Preview text: Here’s your front-row seat to fashion week’s best party

Email body:

Experience the latest trends and styles during this exclusive event.

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

Dress in your finest duds and enjoy an [AFTERNOON/EVENING/NIGHT] full of mingling, music, and a good time. We have an exhilarating itinerary lined up — including [DESCRIBE EVENT ACTIVITIES/HIGHLIGHTS].

Want to join us? RSVP by [DATE] / [LINK TO RSVP].

See you soon.

Pool party

Let invitees know what to expect from your pool party. Be sure to use language that lets them envision the fun.

Subject Line: Dive into a good time at [NAME OF EVENT]

Preview text: Make a splash

Email body:

Bask in the sun’s rays and take a dip at our [NAME OF EVENT].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

Enjoy an [AFTERNOON/EVENING] of good food and laughs. Our mouthwatering menu includes eats from [CATER/RESTAURANT/CHEF] with a delightful selection of craft-brew and summery cocktails.

And we’ve got other fun activities, too. [LIST OTHER ACTIVITIES]

Ready to join us? Great! RSVP by [DATE] [LINK TO RSVP].

See you there.

Murder mystery

This is your opportunity to instill a bit of intrigue and get invitees interested in your murder mystery event.

Subject Line: Whodunnit? Join [EVENT NAME] to find out.

Preview text: Your invitation to the ultimate mystery

Email body:

You’re cordially invited to a thrilling night of mystery and intrigue at [NAME OF EVENT].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

Channel your inner Clue character and work to solve the crime. A prize awaits whoever can successfully guess whodunnit. You’ll also enjoy an [AFTERNOON/EVENING/NIGHT] of [OTHER EVENT ACTIVITIES/HIGHLIGHTS].

Reserve your spot today [LINK TO RSVP].

P.S.: Costumes are encouraged but not required.

Launch party email templates

A launch party invitation gets people excited about a brand-new product, service, or business. It’s typically sent to potential stakeholders, so ensure that your invitation contains information about what you’re launching.

Product launch party

Create a buzz for your new product with an email party invite that briefly explains what the product is. In addition to your invite, follow these strategies for a successful product launch.

Subject Line: Be the first to know [PRODUCT NAME]

Preview text: Mark your calendar for this special event

Email body:

Join us for the launch of [PRODUCT NAME].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

[GIVE A BRIEF DESCRIPTION OF THE PRODUCT]

You’ll have the opportunity to:

We are excited to share this moment with you and would love for you to be a part of it.

RSVP today [LINK TO RSVP].

Venue launch party

Stir up interest in your new venue with an alluring event invitation. This party invitation email sample uses language that creates a sense of exclusivity.

Subject Line: Join us for the grand opening up [VENUE NAME]

Preview text: Be one of the first to experience [VENUE NAME]

Email body:

Come and celebrate the opening of [VENUE NAME].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

It’ll be a night to remember with [EVENT HIGHLIGHTS/ACTIVITIES]. And that’s not all — we have more surprises in store.

Tickets are selling fast, so RSVP [LINK TO RSVP] to reserve your spot for this experience of a lifetime.

Exhibition opening night

Fuel curiosity in eager learners with an intriguing invite to your exhibit.

Subject Line: Experience the unveiling of [EXHIBITION NAME]

Preview text: Be ready to explore the world of [EXHIBITION THEME]

Email body:

Come and enjoy an immersive walk through [EXHIBITION THEME].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

Here’s what you can expect: [EVENT ACTIVITIES/HIGHLIGHTS].

[DISPLAY FUN FACTS OR FAQ ABOUT THE THEME]

Spaces are limited, so sign up to reserve your spot [LINK TO REGISTER].

Launch party for a retail business

Drum up anticipation for your new retail business with an energetic invitation. This party invitation email template also entices invitees with its one-time-only offer.

Subject Line: Come and discover your new favorite [RETAIL BUSINESS TYPE]

Preview text: We’ve got something amazing in store

Email body:

Join us on [DATE] at [LOCATION] for the grand opening of [BUSINESS NAME].

You’ll have the opportunity to browse our wide selection of [PRODUCTS OFFERED] and enjoy good eats prepared by [CATERER/CHEF/RESTARAUNT].

Don’t miss out on the [BUSINESS NAME] shopping experience. Get your tickets now [LINK TO EVENT LISTING/CHECKOUT PAGE].

P.S.: We will be offering special discounts for our opening day only, so make sure to come and take advantage of them.

Celebration and holiday party email invite templates

People are always looking for a reason to celebrate, and these email templates will help get them in the mood to party.

Awards party

For an awards event invite, briefly explain the purpose of the awards and why the recipients are being honored.

Subject Line: We’re honoring excellence at [EVENT NAME]

Preview text: Your invite to an evening of celebration and recognition.

Email body:

Join us at [LOCATION] on [DATE AND TIME] to celebrate the [NAME OF AWARDS].

This year’s event will feature [EVENT ACTIVITY OR ATTRACTION] to mark the occasion.

The [NAME OF AWARD] honors [PURPOSE OF AWARD]. This year’s honorees include:

For further details, visit our listing [LINK TO EVENTBRITE LISTING].

We can’t wait to see you there.

Business anniversary

A business anniversary is a big deal, so your invitation should express how grand the occasion is.

Subject Line: Celebrate with us — we’re turning [AGE OF BUSINESS]

Preview text: It’ll be a night you won’t forget

Email body:

It’s our birthday. Join us at [LOCATION] on [DATE] from [START TIME] to [FINISH TIME] for a special celebration.

It has been an exciting [NUMBER OF YEARS] years since we opened our doors, and we couldn’t have done it without the support of valued customers like you.

We’ll have [LIST EVENT ACTIVITIES/HIGHLIGHTS].

It’ll be a night to remember, so don’t forget to RSVP [LINK TO RSVP].

We look forward to celebrating with you.

Holiday party

When crafting a holiday event invitation, always go for a convivial vibe. This invitation email for party guests creates a sense of community.

Subject Line: You’re on our nice list: join us at [EVENT NAME]

Preview text: Get ready to jingle and mingle

Email body:

Don your finest festive attire and come along to [LOCATION/DATE/TIME] for some holiday fun.

You’ll enjoy:

We also encourage you to bring your family and friends — the more, the merrier.

Get your tickets before they sell out [LINK TO BUY TICKETS].

We look forward to celebrating the holiday season with you.

New Year’s Eve event

Stir up anticipation for your New Year’s Eve party by letting invitees know what’s in store.

Subject Line: Ring in the new year at [EVENT NAME]

Preview text: Start the new year off with a bang

Email body:

We’re excited to invite you to our annual New Year’s Eve celebration. As we welcome the new year, we want you to join us for a night of fun, music, and entertainment.

Here’s what you can expect:

Last year, we had a ton of fun with [EVENT HIGHLIGHT]. This year, we’re taking it up a notch with [NEW EVENT ACTIVITY].

You don’t want to miss this, so RSVP today (tickets are selling fast) [LINK TO RSVP].

Halloween party

The holiday is all about spooky good fun, so don’t be afraid to get creative with your wording. This invite is sure to get people excited for your Halloween event.

Subject Line: [NAME OF HALLOWEEN EVENT] — Join us if you dare

Preview text: A ghoulishly good time awaits you

Email body:

Get ready for a spooky night of fun and frights at [NAME OF EVENT].

Date: [DATE]

Time: [TIME]

Location: [LOCATION]

This year’s event is going to be bigger and better than ever with [LIST EVENT ACTIVITIES/HIGHLIGHTS].

We encourage you to come in your best costumes for a chance at one of our great prizes.

It’s going to be a night you won’t want to miss, so mark your calendars and RSVP by [DATE] [LINK TO RSVP].

We look forward to celebrating Halloween with you.

Firework display

Spark interest (pun intended) with an invitation that promises a night of stunning entertainment.

Subject Line: You’re invited to our fireworks spectacular

Preview text: Celebrate [OCCASION] with a jaw-dropping display

Email body:

Let the sparks fly at our [EVENT NAME] as we [CELEBRATION TYPE]. The festivities will take place [DATE/TIME] at [LOCATION].

Here’s what we have in store:

Reserve your seat now [LINK TO REGISTER].

Virtual party email invitation templates

Attract party-goers to your virtual event with these enticing email invitation templates.

Virtual dance party

Hype up your virtual dance party with an invitation that lets guests know that a good time is waiting.

Subject Line: Move and groove at [EVENT NAME]

Preview text: It’s time to get the virtual party started

Email body:

Dance like nobody’s watching at our [EVENT NAME].

Join us [DATE] from [START TIME] to [END TIME] for a night full of dancing and nonstop fun.

No matter where you are, you can enjoy [EVENT ACTIVITY/HIGHLIGHT]. All you need is a strong internet connection and boundless energy.

You’ll receive a [VIRTUAL PLATFORM] link after you register.

What are you waiting for? Sign up today [LINK TO CHECKOUT PAGE].

Virtual listening party

When creating a listening party invite, mention if it’s a premiere or otherwise exclusive event. This type of invitation suits a music listening party or podcast launch event.

Subject Line: Hear that? It’s the sound of [BAND/MUSIC ARTIST/PODCAST]

Preview text: Be the first to hear new [CONTENT] from [BAND/MUSIC ARTIST/PODCAST]

Email body:

Come and discover new sounds from [BAND/MUSIC ARTIST].

This once-in-a-lifetime event will take place on [DATE] at [TIME] via [VIRTUAL PLATFORM]. All you’ll need is a device with an internet connection to join us.

Here’s what you expect:

You’ll also have the chance to ask questions and chat with [BAND/MUSIC ARTIST/PODCASTER].

Check out further details on our Eventbrite page [LINK TO EVENTBRITE LISTING].

Amp up attendance with engaging email templates

The next time you craft an email invite to party enthusiasts, refer to these templates. From sending invites to advertising the big day, Eventbrite has everything you need to create the perfect experience.