If your event takes place in a big city, you’ve got a lot of competition — and we’re not just talking about other events. Urban event-goers have seemingly endless options when it comes to things to do. So how do you get them to choose your event?

Start by getting to know them better. In this infographic, we reveal the results of a survey of over 3,000 event-goers in San Francisco, Los Angeles, and New York.

Check it out to discover who they are, why they go out, how they look for options — and how you can make your event stand out as the obvious choice.

event-goer insights

Want more ideas for attracting event-goers to your event, no matter where it’s taking place? Check out our post, 6 Unique Ways to Position Your Event.