You may have noticed our new look. Yes, we gave our Eventbrite logo a makeover! For those interested, I thought I’d give you a bit of background as to why we decided to refresh the logo now and the thought process that went into it.
In 2009 we moved from the ball logo …
… to the logo that you are all familiar with.
Our creative director, Tricia, spent a lot of time looking at street maps, transportation, maps, and street signs — tools that help you navigate and make sense of a place that you might not be familiar with, tools that help you get from point A to point B. That is what our brand stood for, making the complex and often daunting task of organizing an event simple and easy, accessible to everyone.
In this most recent refresh, we wanted to stay accessible and empowering, so we kept the street sign inspired shape. However, we made two major changes. First, we dropped Events Made Easy. This tagline speaks only to a particular type of organizer. As we continue to speak to all sorts of event organizers, as well as attendees, Events Made Easy was no longer appropriate for our full audience (that’s you!).
The second thing we changed is the font. The previous font was a form of Helvetica — the most widely used font in the world. We chose it because it is universally recognizable. Now, we’re letting some more of our personality show. We know that events are unique – as well as social, delightful, and innovative – and our Eventbrite logo should be, as well. This new font was chosen to reflect these elements and the personality and polish we strive for.
Keep an eye out as we roll out the logo throughout the site, and thanks, as always, for using Eventbrite! We’re so excited to celebrate this milestone with you.
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Join our community of organizers who use Eventbrite to plan, promote, and collect payments for their parties and events!
