Your ticket sales hit the ground running. You were getting great sales on the website and on Eventbrite. But then you hit a wall. Sales slump.

Some may panic and start throwing money around, hoping it will stick. But you don’t have to waste budget to attract buyers. Using Eventbrite Reports, you can sift and sort through valuable data in seconds to target exactly what efforts are serving you, and which deserve the kibosh. 

The Report options could be daunting, especially if you have no inkling of where to focus your analysis. To help you get better acquainted with the Organizer dashboard and Event Reports, we have compiled our top Reports and how best to approach them.

Access your Eventbrite Reports with ease

To access your reports, log in to your Eventbrite account. For the majority of these reports, remember that you can customize the date range and export the data to an Excel sheet to more easily sort and view information. 

Traffic and Conversion Report

To access, click “Reports,” then “Traffic and Conversion.”

What it is: Our brand-new Traffic and Conversion Report gives you more visibility than ever into how your attendees find and buy tickets to your events. In this single report, you get a comprehensive view of how people engaged with your event from the Eventbrite website and app, emails you sent, ads and posts you created on Eventbrite, and marketing you did outside of Eventbrite.

Why organizers use it: 

  • Monitoring traffic to your event page
  • Viewing and discovering insights about which channels sell the most tickets for your events
  • Having awareness about the features that can improve traffic and conversions of your ticket sales

Attendee Summary 

To access, click “Reports” on the left-hand menu.

What it is: Attendee Summary generates a data line for each individual ticket buyer with information like how many tickets they purchased, their order number, and their email. 

Why organizers use it: 

  • Sorting out emails from new customers who need to be added to an email list
  • Understanding who will be attending your event

Analytics

To access, click “Reports” on the left-hand menu and select “Analytics.”

What it is: Analytics compiles information about your ticket sales. Analytics data can be presented in four different ways to make it easy for you to analyze the evolution of your ticket sales or registrations. 

Why organizers use it: 

  • Traffic: See how many views your event listing has received over time.
  • Sales: View the total sales for your event over time.
  • Sales Channel: View total sales for your event by the various channels like your website, Facebook Events, and your Eventbrite Event page. This can help you identify which channels are benefiting you the most. 
  • Attendee: View a heat map of your ticket buyers. This is useful for creators looking to expand. If your event has major sales in a neighboring city, for example, you may want to consider moving your event or adding a second one entirely. 

Payout Summary

To access, under your Account Settings, click “Organizer” and then “Payout Summary.”

What it is: Payout Summary gives you information on your payouts from your ticket sales. Use it to identify incoming payouts, see canceled payouts, and check past payouts. 

Why organizers use it: 

  • To prepare for upcoming budget requirements, like paying vendors in advance 
  • To keep track of a customized payout schedule (available for Premium and Professional customers)
  • To analyze overall sales and cross check with event budget and projected ROI

Sales Summary 

To access, click “Reports” on the left-hand menu and then “Sales Summary.”

What it is: Sales Summary allows you to view your sales by ticket type, providing valuable information about the efficacy of your tiered pricing. 

Why organizers use it: 

  • To view event sales by ticket type
  • To analyze sales across an entire quarter or year

Get started with reports

To view your own reports and customize them to meet the needs of your event, sign in  to your account now.