Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to further target interested audiences. Not only that, but the site makes it extremely easy for people to share your event with their friends, creating a cascade of potential ticket buyers. Run Facebook ads to market your events with Eventbrite’s marketing tools, and you’ll be golden. After all, creators who used Facebook/Instagram Ads sold on average 3x more tickets per event*.
Want to know more? Here are three quick ways you can take advantage of Facebook Events to drive attendance.
Expand your reach with Facebook event ads
Facebook Events Ads allow you to either drive awareness of your event (with an RSVP action button to indicate “Interested” or “Going” to your event) or drive ticket sales (with a Get Tickets button). You can also customize your ad to target five different kinds of potential buyers. (For example, people who have clicked “Going” versus those who have clicked “Interested.”)
Setting these ads up only takes a few minutes, since they automatically pull your Facebook Event’s image and description. And if someone clicks “Get Tickets” on your ads, they can buy the ticket directly on Facebook without ever leaving the platform.
You can also use Facebook to boost event posts to your page, which turns your post into an ad seen by those who may not already be exposed to your page. It makes it easy for those interested to comment on your post, and to share it with their friends.
Integrate for success
Publishing your event to Facebook allows you to take advantage of the app’s reach in just a few easy steps.
Want to get even more attention for your event? The best way to promote your events is with our marketing tools. We provide an all-in-one marketing platform designed for event creators. Whether you’re connecting people in-person or virtually, for poetry readings or mariachi lessons, cook-alongs or concerts, you’ve got a lot on your plate. Eventbrite makes it easy to reach new people, engage your fans and followers, and grow your attendance — directly from your Eventbrite account.
There’s no excuse not to modernize your marketing — not when your ticket sales are on the line.
*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Facebook Ads with any event that was not promoted with the same tool.
