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Your Step-by-Step Guide
to Setting Up Your Event

To get started, go to create

Your Step-by-Step Guide to Setting Up Your Event

To get started, go to create

#1 STEP

First, let’s create your event listing — choose “New” to access a sleeker and faster experience to create and publish your events.

  • Write a clear and descriptive event title that will help you stand out.

  • Add a short summary of your event. If your event is public, this summary will appear next to your event title on Google, Eventbrite search results, and other places event-goers will find your event.
  • Select your event type and category so we can surface your event in relevant attendee searches.
  • Set your location and let people know whether your event is at a venue, online, or if you’ll announce details later.
  • If your event is in person, add the address to keep your attendees in the know and attract event-goers who are searching for events by location. This will add a Google map to your event page.
  • Choose your date and time.Let attendees know when the event starts and ends — and make sure you’re in the right time zone.
  • Click “Save”!

#2 STEP

Now let's create your tickets — set the name, price, and quantity of your tickets.

  • Select “Create Ticket” to create free, paid, or donation tickets.

  • Name your ticket. This can be “General Admission,” “Early Bird,” “VIP,” or something completely custom. It’s up to you!
  • Hosting a fundraiser? Allow your attendees to donate to your cause. The donation ticket type will allow people to donate what they wish.
  • Set how many tickets you’re planning to sell of that ticket type.

  • If you have multiple ticket types, you can set a specific limit for your total event capacity to make sure you don't over-sell across ticket types.
  • Set your price per ticket.This is how much each attendee will pay.
  • Pass on or absorb fees. You can pass on your fees to attendees and avoid incurring the service fee and credit card processing costs, unless you’re using a third-party payment processor.
  • Of course, you can also pay the fees yourself by absorbing them into your ticket or registration price.
  • Add the sale dates for when you want buyers to be able to purchase each ticket type.
  • You can select a future date to schedule when each ticket type goes on sale.
  • Write a ticket description to tell attendees more details about that ticket type, highlighting the difference between different tickets.
  • Select your ticket visibility. You control which tickets attendees see on your event listing at any given time, including hiding the ones unavailable to the public.
  • You can automatically hide a ticket type when it sells out — like early-bird tickets only available to the first 100 buyers, for example.
  • Restrict tickets allowed per order. Set the maximum number of tickets that can be purchased in a single order to prevent anyone from buying up all your inventory.
  • Choose your sales channel. If you plan to sell tickets or allow registration online and at your event, select “Everywhere.” Even if your event is free, you still want to turn on “Online sales,” so that attendees can RSVP through your ticketing page.<
  • Professional Feature: Add more ticket types. Not all ticket buyers are willing to pay full-price, while others are willing to pay more for a premium experience. So why not offer multiple prices?
  • If you’re copying your event from a previous event, pay special attention to the price, fees, description, and sale dates to make sure they’re updated for the correct event and ticket type.

#3 STEP

Next, let’s make your event listing look jazzy — create a beautiful listing to attract more people to your event.

  • Add your main event image. This will serve as your listing’s cover and thumbnail, so avoid using logos or flyers (the text can end up looking distorted or illegible). To make sure attendees can see your image clearly on every platform and in every format, invest in a high-resolution image — at least 2160x1080 pixels.
  • Add more details to your description. Bring your event to life and tell people what to expect.
  • Set the scene with additional images and videos. Select “Add image” to highlight even more visuals in your event description — perfect for making your event stand out in a search.
  • Don’t forget to give your embedded images a title and description. Google scans this text, so image captioning increases your chances of matching with an event-goer’s search.
  • Speaking of search, optimize your description for search engines. Repeat your event title, date, and location in the description. Add hyperlinks to your brand’s website and social media.
  • Use popular, relevant keywordsAdd a will call option, disable editing capabilities, or disable refund requests. that people are likely to use in search of an event (i.e. conferences in Chicago), so Google matches these searches with your title. Google’s Keyword Planner is a free resource that can help you evaluate the best keywords for your event.
  • Paint a picture of your event, and give attendees the information they need. Highlight main attractions, activities, speakers, sponsors, and schedules. Include FAQs, as well as location and arrival details.

#4 STEP

Learn more about your attendees — set up your order form and order confirmation.

Select “Order Form” under the “Order Options” drop-down.

  • Choose “Basic Information” to collect first name, last name, email address, billing address, and payment info of the person buying the ticket.
  • Professional Feature: Choose “Buyer Only” to collect more information from the buyer, including custom questions.
  • Professional Feature: Choose “Each Attendee”to collect information from each person attending the event, such as the name of each registrant in group orders.
  • Allow attendees to purchase additions to their ticket. Sell up to six additional items on the order form, such as event merchandise.
  • Set a message to display after ticket sales end. You can let potential buyers know that the event is sold out, or if you’ll be selling tickets at the door.
  • Add a will call option, disable editing capabilities, or disable refund requests.
  • Make sure you detail your refund policy in your event description, order confirmation page, and order confirmation email. Once you set your event live, you cannot change your refund policy.
  • Click “Save.”
  • Let’s move to “Order Confirmation” under the “Order Options” drop-down. After purchasing a ticket or registering for your event, attendees will see a confirmation message and receive a confirmation email, both of which you can customize.

  • Customize your confirmation webpage message. This will be the on-screen message that attendees see after they register. You can add special instructions or other useful information here, but anything important that you want your attendees to refer back to should go in your confirmation email.
  • Customize the order confirmation email.Your attendees will also receive an email after registration, confirming their order. Add important instructions or useful information here so attendees can access them at any time.
  • Set your “reply-to” email address. This is how attendees will be able to contact you if they reply to the confirmation email.
  • Add details to your confirmation email. Tickets are sent as a PDF attachment and mobile link with order confirmation emails by default. Add extra event information here like your refund policy, FAQs, arrival instructions, and more.
  • You can customize your message by ticket type to let attendees know special instructions that come along with their purchase.

#5 STEP

Nail down some of the fine print — clarify your transfer and waitlist policies.

Click “Registration Transfers” to clarify your ticket transfer policies.

  • Leave “registration transfer” unchecked if you do NOT want to allow attendees to transfer their registration.
  • If you do want to allow attendees to transfer their tickets, you can set a fee that attendees must pay to complete their transfer.
  • Pro tip: if you have chosen “Each attendee” on your order form at the beginning of step four, you’ll can manually transfer a ticket between attendees regardless of if you let attendees do it themselves.
  • Leave “event transfer” unchecked if you do NOT want to allow attendees to transfer their registration between this event and other events that you host.
  • Set your transfer policy. Enter a message to your attendees regarding your transfer policy between events.
  • You can set transfer permissions and fees for each paid ticket and registration type.
  • Click “Waitlist” to enable or disable the ability for event-goers to sign up for your waitlist for tickets if you sell out.

  • If enabled, you can set your waitlist size, auto-response message, and waitlist ticket release message.

#6 STEP

Let’s fill out the final details — don’t stop now because these are important!

Select the “Settings” dropdown to manage your settings then:

  • Go to “Privacy” to make your event public and searchable.
  • If you leave your event private, you can select whether people can view your event with the link, by invitation, or only with a custom password that you create.
  • Go to “Display” to set whether you want to show the ticket on-sale time, ticket sales end time, and the number of tickets remaining for your event.
  • Select “Refund Policy” to select the refund policy for your event, which will display to your attendees on your event listing.
  • Your refund policy cannot be changed after the event is published. In order to make changes to your refund policy, you must unpublish your event before your first ticket is sold.
  • Select “Payment Options” to select your payout method.
  • Your payouts will start to transfer 4 days after your event ends. Bank transfers take up to 5 business days. For weekends and holidays, payouts are sent the next business days.
  • You can select your payout currency and account information where you would like your payments made.
  • You can apply for early payouts if you’re using Eventbrite Payment Processing. Learn how here.
  • Go to “Tax” to select if you need to charge tax for your event.
  • Find out if you’re required to charge tax here.

#7 STEP

You’re ready! Set your event live.

  • Go to “Dashboard” and select “Make your event live.”
  • Pro Tip: Scroll to the bottom of the “Dashboard” page to customize the URL for your event listing. Keep the custom URL short, but as close as possible to your event title to maximize SEO when sharing URL.

#8 STEP

Last step — Let’s Set Up Your Organizer Profile So Event-goers Can Check Out All Of The Events That You’re Hosting.

  • Click on the Account icon in the top right corner of your screen, then select “Organizer Profile.”
  • Add details to your organizer page. This is your public facing persona, so make sure you customize this to show attendees who you are!
  • Add a photo, name, and organizer details.
  • Add a link to your website and social networks.
  • Customize your organizer profile URL.
  • Select "Use this description on my event pages" to display your description in the Organizer section of event listings that you organize.
  • If you add an image to the description, avoid logos, flyers, or text-heavy images.